The course acquaints students with the principles of visual language from a combined theory and practice perspective. It provides an understanding of visual perception, the basic elements and structure of visual language and grammar, and the relationship between the two.
The course further prepares students for the production of creative work in a broad range of visual media. It explores various methodologies for the production of visual work, from the basics of visual language to the fundamentals principles of visual storytelling, while also touching on theoretical frameworks for these applications. The course thus develops participants’ practical skills of visual expression, and empowers them to develop their own unique visual voice.
An introductory understanding of the basics of visual grammar and their usage for different purposes varying from arts to academic presentations. Demonstration of an understanding of the essential elements of form and content and those principles that control their organization in composition. Acquisition of visual thinking, observation and research skills through a refined visual vocabulary. Develop one’s research project with newly acquired visual knowledge.
Attendance + participation (15); midterm submission: journal and note taking. (Creating a visual diary, combining photography, note taking, design, and/or any tools that will be approved by the instructor) (25)