“QRator” is an example for using Social Media and Crowdsourcing in Digital Humanities. The project is based at the Grant Museum and the Museum of Brands in the UK. It is aimed to promote the interaction between the show and the audience and to make the audience contribute to the content. Thus, visitors become “curators” of the museums.
Museums encourage visitors to think about the main questions in the field of life sciences and brand/marketing culture and to get involved through this into the operation of the museum. Such questions are “What does ‘brand’ mean to you?”; “Do you think about sustainability when you do your shopping?”; “Should museums remove objects from display that have the potential to cause offense?” Visitors can respond by using the iPads fixed in the exhibit, or with their own smart phones by scanning a QR code (hence the name QRator), via Twitter using #GrantQR, as well as on their home computers at the site www.qrator.org.
The project is powered by the Tales of Things technology developed at UCL’s Centre for Advanced Spatial Analysis. They have developed a method for the online cataloging of physical objects, through which museums and galleries have the potential to offer a more interactive experience.
QRator aims to help us rethink museums as a place not simply for a passive experience but for conversation – a cultural laboratory for the meeting of minds; to position the museum as a place of experimentation, dialogue and debate."